Service: Revenue Growth Goal

We were asked by Trident, a property portfolio company, to review a small group of hotels in Surrey with a diverse portfolio of size, quality and demographic. A 3-day audit enabled the team to identify one really key sales opportunity that could fundamentally make a difference to revenue and profitability which was below industry norms.

Adopting a central reservations approach (without increasing the cost base), to include methods such as dynamic packaging, daily price setting and targeted seasonal breaks grew occupancy, yield and converted straight to the bottom line. 

"We were struggling dealing with the operators directly to understand why sales performance was so average and employed The Hotel Touch to lead us. Their findings and subsequent action resulted in improved yields across the portfolio."

 Trident Property Group

Service: Strategic Review

We were approached by a privately owned collection of 18 provincial hotels spread across England, to review one of their hotels. Our strategic review ‘s most valuable finding was that the hotel really struggled to keep pace with the constant red tape and technology and needed to understand the true costs and benefits of dedicating resources to rooms management.

The Hotel Touch introduced a bespoke programme including maximising use of the existing PMS, specific rooms selling techniques (both verbal and online training) benchmarking, yield management golden rules and our five part process, to ensure success based on ever-changing supply and demand. The programme “enlightened” the team and resulted in above competitor performance.

"I sat in on some of the training and found the approach and simple techniques very impressive. It was not a case of starting again but more a case of finding out what were the really critical points that made the difference. I like to think the methods we learnt from The Hotel Touch will carry on now and remain embedded in our work philosophy."

GM  Forestdale Hotel Group

Service: Financial Fitness

A recommendation led to a hotel engaging us to specifically review and advise on their bank agreements creating choice for the owner with a mortgage, terms and covenants that reflected the long-term aspirations of the company - which at the outset the owner did not see as possible.

"Eager to just get a bank deal renewal I never really challenged the status quo. The Hotel Touch added in choices and applied methodology and creativity in all our bank discussions, which made such a difference to my deal and especially to workable long-term covenants."

Surge Forward Ltd.

Service: Hotel Management Plan

Our creative approach and attention to detail led to the development of an outdoor activity centre and venue that now contributes 20 per cent of total revenue. The ROI was 18 months. Our research identified the need to maximise and monetise the outdoor space within the complex and it was then a case of creating the right range of activities in demand that were neither labour intensive nor price prohibitive. 

The challenge was to deliver the activity centre at the right quality level alongside a pricing structure that encouraged residents and corporate companies to add-on to packages and non-resident groups to be convinced over and above the competitors and become frequent users.

"I am not sure we would have ever come up with this as it took us out of our natural comfort zone… but I'm mighty pleased we did. Not only is the activity centre profitable in it’s own right, every hotel department now benefits from the resource by way of considerable incremental revenue."

GM Hazlewood Castle & Spa